Automotive Heated/Cooled Seats Market Trends, Share, Scope, and Research Insights by 2027

Automotive Heated/Cooled Seats Market: Introduction

Rise in penetration of luxury vehicles, owing to increased demand for comfort is boosting the automotive heated/cooled seats market. Growth in usage of electronics and electrification of vehicle systems is estimated to propel the heated/cooled seats market.
China is emerging as a leading market for luxury vehicle sales. In 2018, luxury vehicle sale recorded a 17% increase as compared to the rest of the world 1% growth in this segment.
China and India are key automotive hubs and are witnessing rise in sales of premium and luxury vehicles, which is anticipated to expand the automotive heated/cooled seats market

Key Drivers and Restraints of Global Automotive Heated/Cooled Seats Market

Increase in vehicle production globally is driving the global automotive heated/cooled seats market. In 2018, around 70 million cars were produced worldwide with China, India, and Mexico emerging as key production hubs.
Consumer affordability and demand for systems, such as seat ventilation, are estimated to boost the automotive heated/cooled seats market expansion. Heated/cooled seats complements the climate control system in vehicles by preventing the heat from being trapped between the seat and the body surface.

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Aluminum as a Heating Element to Witness High Demand

Copper used conventionally for heating element is being slowly replaced by aluminum. Aluminum has excellent bonding with polymers, and offers improved lifespan and superior performance. The use of aluminum heating element is expected to witness growth during the forecast period.

Leather Segment to Expand at High Rate

Development of low-cost artificial leather such as faux/ vinyl leather has led to their increased use in vehicles. Artificial leather such as faux yields superior aesthetic appeal to the vehicle and has high consumer demand. The leather segment is thus expected to witness high demand during the forecast period.

Aftermarket Segment to Hold Considerable Share of Global Market

Heated seats are custom fitted in aftermarket in school buses, motorcycles, and commercial vehicles. Heated/cooled seats can be installed easily in vehicles and are thus, estimated to witness a high demand from aftermarket. Aftermarket dealers and retail networks are expanding in number in developing countries. Rise in the number of aftermarket outlets and awareness among consumers is anticipated to boost the aftermarket demand for automotive heated/cooled seats.

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Key Manufacturers Operating in Global Market

The global automotive heated/cooled seats market was highly fragmented in 2018. Key manufacturers operating in the global market are:

Magna International Inc.
Lear Corporation
Continental AG
Faurecia SA
Gentherm Incorporated
Kongsberg Automotive ASA
Recitel NV/SA
Adient plc
Continental AG

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