The competitive landscape of the global connected car market included players such as Ford Motor Company, General Motors, BMW AG, Sierra Wireless, Audi, Gemalto, Mercedes-Benz, Toyota Motor Corporation, Hyundai Motor Co., Verizon Communications, Delphi Automotive, and Microsoft Corporation. The entry of technology companies in the market landscape has intensified the competition. A number of automotive companies are partnering with technology firms to develop connected cars. The market players have registered an increased demand for 4G technology among users. As it is the fastest connectivity technology, it accounted for over 30% of the market in 2013 with users preferring it to download the latest apps and services in a vehicle. Furthermore, the market players are focusing on developing advanced navigation systems in connected cars. “The growing demand for real time updates about traffic has made the navigation system as the most sought after feature in connected cars,” a...