An insulated lunch box is a thermally insulated container which helps to maintain the temperature of its contents, and keeps cold items cold, and hot items hot. The lunch box is made up of vacuum layer and insulating layer which helps to block thermal transmission and keep the food fresh. It has three layers which act as a barrier against temperature change. The outer layer is made of medium to heavy weight fabric such as neoprene and nylon. The second layer is made from insulating material, generally foam. The third inner layer is generally made of plastic and foil. All these three layers help to maintain the temperature of food for a longer period of time. Major factors such as product availability, changing lifestyle, urbanization, and increasing middle class population has led to the increasing demand for insulated lunch boxes. Increasing number of working people and school going students are expected to fuel the growth of the market during the forecast period. Rising conscio