Labelling plays a significant role in product packaging. Over the past few years labelling has been considered as one of the major tool for promoting a product. Labelling industry is experiencing a healthy growth in the developing and developed economies. To have a competitive edge, manufacturers are inclined to adopt a new and innovative products. Cover up labels are one of the important labelling solution available to the brand owners. Print errors are not a rare incident in the business and due to which the cover up labels have gained popularity as it prevent the original labels and save considerable money that goes into producing a new label to fix a small mistake. In addition, Retail industry is expected to be one of the major end user of the cover up labels owing to the changing price scenario. Cover up labels: Market Dynamics The global cover up labels market is anticipated to be driven by the significant growth in organized retail sector. Price changes are done on regular b...