The sports industry is expanding rapidly across the world as people are increasingly taking up sports and recreational activities. Growing awareness about health issues and stress management are witnessed in the recreational and adventurous sports industry. Progressively, expenditure of consumers on sports protective equipment has increased with a large segment comprising of clothing and equipment related to sports. Markets across the globe are becoming increasingly more competitive; advertising and marketing is now on the agenda of marketing sportswear, equipment, and accessories. Sports activity can happen on land and water bodies. The history of parasailing dates back to 1962 when Pierre-Marcel Lemoigne, a French engineer introduced an ascending-gliding parachute. Parasailing is a part of adventure sports where a parascender is towed by a vehicle motor attached by parachute canopy. The parascender has less control over the parachute. Depending on the boat or vehicle capacity, it ca...