Research Blogs

Against the backdrop of marked demand slump, numerous top phone makers were able to consolidate their shares by reaping profits from growth in device shipments in emerging markets. Key smartphone manufacturers in emerging markets such as Asia Pacific were able to consistently ratchet up their shares by revitalizing their sales. Interest of consumers in the smartphone market saw a fresh impetus from the initiative by makers to keep the average prices of devices low. A few aspiring companies in the  smartphone market  have recently been keen on expanding their brick and mortar presence, observes Transparency Market Research. Coupled with this, they are offering attractive channel schemes to attract consumers. All such moves might help them overcome the lackluster demands worldwide, and propel new revenue streams in the smartphone market. A case in point is Xiaomi expanding its local production in emerging market of India. Other than adopting such approaches, key players ...