Pet hair care products are used for the overall health and wellbeing of pets. Proper grooming and care of pets helps to prevent health problems that arise due to fleas, ticks and dry patches, or issues related to teeth, nails, eyes, and ears such as infection or inflammation. Regular hair care which includes brushing can prevent illness and other health issues in pets. Dogs and cats are the main beneficiaries of pet hair care . Pet owners have started to consider their pets as a part of the family; this is resulting in rise in demand for pet hair care products. Manufacturers over the years are focused on several strategies to improve their portfolio of pet hair care products. This improvement in product portfolio includes for instance the launch of an organic pet product range by Little Beast products which is a branch of Little Soap Company. Additionally, manufacturers are also focused upon strategies such as acquisition. Such acquisition strategy include acquirin...