Product innovation and differentiation are looked upon by enterprises as the most popular strategies to win competitive edge in the global hand dryers market. As per Transparency Market Research (TMR), companies in general are working to mitigate issues of high noise level in hand dryers and integrate features to prevent microbial growth in washrooms. For instance, American Dryer patented its cold pharma clean technology in November 2014. This not only helped the company achieve an edge over peers, but also sealed its innovation against privacy. Consumers around the world mostly prefer hand dryers that make less noise. Prominent companies such as World Dryer Corporation and Excel Dryer, Inc. are incorporating high-efficiency HEPA filters across their product lines, for providing cleaner and filtered purified air for drying hands. Due to the presence of many established players across the value chain, hand dryers are often offered to buyers at competitive prices. Because the degree o...