Global Market for Proximity Marketing: Overview With mobile devices becoming ubiquitous in today’s world and the growing reliance on them to access digital content, the global market for proximity is gaining significant impetus. Proximity marketing uses the cellular technology to connect successfully with mobile-device users who are in close proximity to a business. Marketers are capitalizing Bluetooth and Wi-Fi technology to send a variety of marketing messages to consumers are who are both nearby and looking to make a purchase. Proximity marketing strategies are used for services such as consulting, application support and maintenance, deployment and integration. These strategies can be adopted by organizations in different sectors such as healthcare, media and entertainment, transportation and logistics, and retail and e-commerce. The report methodically examines the current and historical data to forecast the size of the global market for proximity ma...