Packaging has undergone a dramatic shift in the past few years, from just a medium of communicating basic product information to one of the most valuable tool to attract customers. Packaging has become a very important component in almost all the industries as it can have a huge impact on shaping consumer’s perception, however, it is the fast moving consumer goods category (FMCG) which has seen the maximum impact. Over the years, the competition has intensified in the packaging design space for beverage packaging with more and more brands are entering this market that led to functional and technological innovations by these brands. One such market that gained traction because of these developments is the twist caps market. The Twist cap is a unique product that offers consumers an easier way of opening the bottle without an opener just by twisting the cap. These caps are suited for hot, cold and aseptic filling that is followed by sterilization and pasteurisation processe...