Social Gaming Market: Snapshot Sensing an opportunity created by the steep prices of game consoles – a factor that hampers their quick uptake by consumers – game developers have rushed in to satiate people’s gaming needs by leveraging social media. Their gamble has paid off well. While connecting with friends and family on Instagram, Facebook, and MySpace, it has been found that people spend almost 50% of the time playing online games by themselves or with an opponent on social media. This trend reveals that the global market for social gaming has gained unprecedented traction. Going forward, the market is slated to expand at a cracking pace to reach a staggering US$17.40 bn by 2019. Developers Constantly Pushing the Envelope by Creating Different Games That a growing crop of smartphone-toting people are providing a fillip to the global market for social gaming is anyone’s guess. Studies show that the number of monthly active users for social g...