The global sun care market is extremely concentrated among key players such as Beiersdorf AG, Groupe Clarins, Johnson and Johnson, Coty Inc., Shiseido Company Ltd., L’Oreal, Bioderma Laboratories, Estee Lauder, Burt’s Bees, and Unilever. Transparency Market Research has found that companies in the sun care market have been engaged in enhancing skin protecting components and working toward the development of innovative products with the hopes of reaching out to a wide customer base. In June 2016, COTY Inc.’s brand Lancaster introduced a line of beauty and skin products with Full Light Technology. This technology is said to target 100% of the sun’s spectrum and absorbs, neutralizes, and reflects various light waves to reduce their harmful effect on the skin. Growing Threat of Skin Cancer Driving Sales of Sun Care Products Sun protection is no longer the sole priority and consumers look for multifunctional products that can serve a number of requirements. The gr...