Growing urbanization, improvement in lifestyle, and tendency of posting pictures on social media are the key factors boosting the usage of beautifying products. Lipstick is one of those lifestyle products, which is affordable for every individual. In developed countries, especially in Eastern Europe, demand for lip products has been growing at a swift pace. The growing number of employed women is one of the main factors responsible for the augmented usage of cosmetic products. Increasing demand for lipstick among younger consumers is one of the key drivers of the market. Lipstick is considered as an inexpensive luxury among females. For example, during 2014, around 15 million people used lipstick in the U.K. The major restraint of the market is the presence of toxic substances in lipsticks which is anticipated to create challenges for the progress of the market. Cadmium is a well-known toxic chemical that disturbs the DNA directly. Lead is another harmful chemical that exists in mino...