Global Oral Hygiene Market: Overview The global oral hygiene market is characterized by the presence of a copious number of players, making it highly fragmented. The vendors – both large and small – try of outshine one another on the basis of product quality, differentiation, price, service, brand recall, and marketing strategies. The stiff competition in the market is slated to put a downward pressure on prices in the near future, thereby negatively impacting the revenues, profit margins, and growth opportunities of companies operating in the market. Some of main products purveyed in the market are mouthwash, breath fresheners, dental floss, denture care, toothpaste, and toothbrushes and replacement heads. The global oral hygiene market can be segmented into primary and secondary oral hygiene. Among the two, the primary oral hygiene segment dominates with a whopping share in the market on account of the robust demand for primary products such as toothbru...