Global Public Displays Market – Introduction Public displays are large-sized flat screens used by businesses to display messages and presentations to customers. Rapid technological changes have enabled the installation of displays with high-resolution picture quality, thereby creating a lasting impression on customers and expanding product offerings of companies. In the recent years, public displays have been observed to influence customer decision making at stores, thereby enriching the overall customer experience. Increasing penetration of digital billboards driving the global public displays market A digital billboard is a computer-controlled billboard that shows digital images to a large number of individuals at a time. These billboards are primarily used for product advertisement and promotion. They can be placed at major arteries, highways, and city streets to attract maximum number of viewers. Digital billboards provide user-generated content and stream live...