Multimedia can be described as the integration of different types of media, such as, graphics, animation, audio, text, video, etc. to represent, transmit, and process information digitally. Interactive multimedia can be defined as computer-based user-machine interaction system, which responds to user actions by presenting multimedia content, such as text, animation, moving image, video, and video and audio games. Device which enables or supports multimedia interaction is termed as interactive multimedia platform (IMP). Interactive multimedia platforms include TV, multimedia players, mobile phones, computers, streaming platforms, digital signage, smart displays, and video walls. Ongoing modernization and digitization are expected to create demand for such interactive multimedia platforms, thereby driving the global interactive multimedia platform (IMP) market during 2018 – 2026. The ever-changing retail industry has been significantly using interactive multimedia platf...