The global virtual and augmented reality market is intensely competitive with the presence of several prominent multinational technology firms including Google, Inc., Sony Interactive Entertainment LLC, Microsoft Corporation, HTC Corporation, and Oculus VR LLC, notes Transparency Market Research (TMR). These players have an extensive geographic reach and are making substantial investments in research and development (R&D) activities to develop innovative products, in order to consolidate their shares in various regions. The presence of small players developing products for niche application areas makes the market highly dynamic. The threat of entry from new entrants is, at present, low. However, the rapid pace of technological advancements and a growing number of strategic alliances and partnerships are factors expected to intensify the competition in the virtual and augmented reality market, observes TMR. Furthermore, in the coming years, increasing areas of applications in vari...