EMV Card Market – Overview EMV card technology stands for “Euro pay MasterCard and Visa”, which is initially generated by the three companies for the credit and debit card payments globally for the reduction of the costs of fraud and to protect consumers. EMV is a standard for smart payment cards to be used across various automated and terminal teller machineries that can accept them. EMV technology standard is currently managed by an association named as “EMVCo” that is jointly owned by American express, JCB, Master card, discover Visa, and union pay. An EMV card is an embedded microprocessor payment chip that stores and protect cardholder sensitive payment data on integrated circuits rather than magnetic stripes. EMV cards has a computed microchip that generates one time unique authentication code for each and every transaction for better security of the card users. There are several types of EMV chips cards available in the market namely dual int...