The European footwear market is characterized by the presence of key players such as Nike Inc, Puma SE, Adidas AG, Bata Limited, and Deichmann SE, states Transparency Market Research (TMR) in its new report. A large number of footwear sold in European countries comes from the emerging nations of South East Asia, especially from China. The higher wages, price of materials, and import tariffs set by European nations is increasing the growth opportunities for South-East Asian suppliers. Europe is also looking to achieve reduced costs by working with the suppliers and manufacturers in developing nations. According to the report by TMR, the European footwear market will be worth US$47.6 bn by 2021. By type of footwear, the market is bifurcated into athletic and non-athletic footwear, and the segment which is anticipated to lead among the two is the non-athletic footwear segment. The non-athletic footwear not only led in the past and is currently holding highest share of the market but als...