Swim watch are wristwatch that are specially designed for swimming. Swimming is a fitness exercise that improves the heart and lung capacity and exerts less pressure on the joints. A swimmer requires a swim watch to track of the time and lap count underwater. These watch are water resistant up to 0.5 MPa (5 ATM). The availability of swim watch with advanced features such as automatic lap count, inverted display, drill log mode, data fields and customization, and regular watch mode are making the global swim watch market more attractive. Swim watch are highly accurate in terms of lap and length counting, and are relatively inexpensive. The expectations of the end-user are increasing, as technology is advancing rapidly. Consequently, global and regional players are aggressively involved in inorganic and organic development strategies. Partnerships, contracts, and new product launches are some of the significant strategies adopted by key players in order to enhance the present quality ...