Textile home decor industry is fast transforming into an “IT” industry. Once dominated by independent interior designers and big box retailers, the market for textile home décor has witnessed proliferation of a number of startups. Online crowdsourcing and affordable outsourcing are key trends catching on in the market, wherein online provisions of style boards & design ideas, and hiring designers at affordable costs have become convenient. These trends are primarily driven by the marketplace attributes such as new online business models, price transparency, and standardization. In a bid to help consumers in making effective decisions apropos purchases of home textiles, style profiling has gained utmost importance by articulating preferences and narrowing down scope of choices of consumers. Several entrepreneurs, aware of challenges involved in product marketing, are tailoring their merchandizing strategies to organize their products on the basis of theme, instead...