The demand for multipack bottles is increasing for initial product promotional offers and to ease transportation of fragile bottles. Multipacks can consist of four or more bottles. Different packaging styles are used depending on the type of bottled product and used packaging material. Nature Multipack by NMP systems GmbH is the latest innovation in multipack bottles market. This technology involves bonding of bottles with the adhesives. The multipack is provided with handles and the bottles can be oriented as per the manufacturers marketing requirements. As compared to the conventional methods of packaging, this method uses less material and enhances the look. Danone waters collaborated with NMP systems GmbH to implement this technology. The increasing e-commerce sales of food and beverages is the major driver for the growth of multipack bottles market . The manufacturers now provide promotional offers for their newly launched products. Products are promoted through “purchase w...