The condoms market in China features a high level of consolidation, with the top three companies accounting for over 70% share in the overall market in 2015, states Transparency Market Research (TMR) in a recent report. These three companies, Reckitt Benckiser Group plc, Ansell Ltd., and Church and Dwight Co., command a prominent position in the overall growth dynamics of the China condoms market, giving a tough competition to local manufacturers. To strengthen their position in the market amid the intense level of competition, companies such as Reckitt Benckiser Group plc have resorted to the development of innovative products and newer ways of marketing to knock off the threat of counterfeit products and high advertisement and distribution costs. The company shifted to an all-digital and all social strategy post 2010, which helped the company to increase its share in the overall market from 30% in 2010 to 45.6% by 2015. Rising Awareness about Efficacy in Controlling Sexually Trans...