Strapless Backless Bra: Introduction Strapless backless bra is a type of innerwear designed to support and cover the breasts. Strapless backless bra, also known as stick on bra, sticky bra, or adhesive bra, are generally used when women wear backless dresses and low cut or off shoulder necklines, to avoid visible shoulder and back straps of regular brassiere. These are usually made of silicone, polyurethane, or similar material. Increasing fashion trends and growing usage of fancy outfits is expected to significantly drive the demand for strapless backless bra. Rising number of working women to drive the market The growing number of working women is likely to boost the market for strapless backless bra. Working women have enough spending power and are more likely to use these strapless backless bras while wearing off shoulder and low cut dresses. Rapid urbanization and changing lifestyle of young millennial has increased the ratio of clubbing and night parti...