The telecom sector is currently witnessing a rapid rise in competition among the telecom operators which in turn is affecting its profitability and growth. Decline in average revenue per unit is also impacting the telecom industry. Telecom operators are under constant pressure to manage their capital expenditures in network deployment to reduce their operating costs. IT service providers help telecom operators achieve these goals. Thus, the market has currently observed telecom operators outsourcing value-added services comprising content services, next generation communication services and commerce services to IT service providers. This helps telecom operators to curb their operating expenses. Outsourcing will facilitate the telecom operators to dedicate more efforts towards revenue generating activities, such as customer acquisition. Thus outsourcing is a very crucial development without which the telecom operators would lose revenue in both; marginalization of bearer services (voi...