The persistent need to protect consumer interests will drive players in the global alcohol packaging market to innovation. And, it is on the back of innovative products that the market for alcohol packaging will sustain at a 5.5% CAGR during 2017-2025, a recent report by Transparency Market Research (TMR) finds. While this 5% might seem like a fairly competent growth rate, it is significant for a market that was valued at US$ 40 bn in 2017. The evolution in consumer demand emerges from the growing awareness about alcohol. With exposure, consumers are spread across age groups, demography, and gender. As a result, alcohol companies are having to define consumer requirements categorically. A fallout of this approach invariably results in companies looking at fresh packaging designs to lure consumers, laying the basis for growth in the global alcohol packaging market. As we speak of consumerism, it is important to know that user-behavior is typically short-live...