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Poor shelf life of conventional machineries and growing curiosity among farmers towards advanced machineries is one of the major driving factor for the market Other factors include scarcity of labor, increased labor overheads, technological innovations, credit availability and government subsidies. Use of fertilizers is severely impacting the aquatic life globally thereby disturbing the ecological balance. Environment Protection Agency in the U.S. has imposed regulations on the use of certain chemicals like phosphorus in fertilizers thereby adding a restraint to the use of fertilizers. Poor level of mechanization and use of old inefficient farm equipments in the developing nations offer opportunities for development in the market.
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Some of the key players in planting and fertilizing market are AGCO Corp, Deere & Company, CNH Global N.V., Great Plains Ag, Kasco Manufacturing, Kubota Corp., Buhler Industries Inc., Kuhn Group and Kverneland Group, among others.
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