The electric yogurt maker has revolutionized the concept of homemade yogurt. The electric yogurt maker comprises an in-built cooling system and a metal bowl or container in which milk and thinned yogurt are whisked. This mixture cools down to form yogurt. The electric yogurt maker is designed to provide the ideal temperature required to make natural, healthy, and perfect yogurt every time. Its features include automatic shut off, built in cooling system, transparent lid, and number of containers.
The number of manufacturers of electric yogurt maker has been increasing for the last few years, which has fueled the competition between major players operating in the global market. Increase in level of competition has led to price wars, which has prompted manufacturers to use cheap ingredients in order to maintain profitability. Consequently, the global electric yogurt maker market is expanding due to increased level of malnutrition and high usage of inexpensive and unhealthy ingredients by yogurt producers. Moreover, the electric yogurt maker allows consumers to use milk of their choice, such as whole milk, 2% milk, and fat-free milk. Furthermore, consumers are particular about the taste and thickness of yogurt, which drives the electric yogurt market, as the maker enables the user to add various flavors and maintain the temperature of yogurt.
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Moreover, a wide range of preferences for various added flavors, milk, and thickness of yogurt are key factors boosting the electric yogurt maker market. Awareness about health and physical appearance among people, in order to prevent various diseases and inefficiencies which can occur from having unhealthy and unnatural food, has been increasing for the last few years. Consequently, the consumption of yogurt has increased, as people consider yogurt as a nutritious supplement.
This, in turn, is driving the demand for electric yogurt maker globally. Furthermore, demand for electric yogurt maker is rising in the commercial sector, which includes restaurants and hotels, as they serve and use yogurt in several preparations and dishes. However, the global electric yogurt maker market is anticipated to expand at a sluggish pace, as people are accustomed to the traditional method of producing yogurt. The traditional method of making yogurt acts as a major restraint to the electric yogurt maker market.
The global electric yogurt maker market can be segmented based on features, application, distribution channel, and region. In terms of features, the market can be classified into single container and multiple container. Single container electric yogurt makers are commonly utilized in the residential sector, while multiple containers are often employed in the commercial sector owing to an increased demand for yogurt in the commercial sector. In terms of application, the electric yogurt maker market can be bifurcated into residential sector and commercial sector.
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In terms of distributional channel, the electric yogurt maker market can be classified into online and offline channel. The offline segment can be further sub-segmented into retail stores and hypermarkets & supermarkets. The online distribution segment is expected to account for a relatively higher share of the market, as compared to that of the offline segment, during the forecasted period, as online platforms feature offers or higher discounts, wide range of products, and a return policy. In terms of region, the electric yogurt maker market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
The global electric yogurt maker market is highly fragmented owing to a large number of local and regional players. Key players operating in the electric yogurt maker market are Euro-Cuisine, Inc., Gourmia, and Ningbo Hippo Electrical Appliance Co., Ltd. Market players are increasingly focusing on developing cost-effective and handy electric yogurt makers in order to consolidate their position in the market, as compared to other competitors. However, electric yogurt makers from the unorganized sector offer intense competition.
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