Application-to-Person (A2P) SMS and API Market: Recent Industry Developments and Growth Strategies Adopted by Players

In the fairly consolidated global application-to-person (A2P) SMS and application program interface (API) market, the top five vendors, including Twilio Inc., Syniverse Technology, and CLX Communications accounted for well over half of the overall A2P SMS and API market revenues in 2017. Owing to the lucrative growth that the market currently offers, many new vendors are entering the fray with their A2P SMS APIs at a continuous pace. The rising number of vendors in the market is expected to intensify competition in the market in the next few years.

In the intensely competitive market, releasing APIs as open source applications is among one of the most evident strategies among key vendors. Leading companies in the market, including Syniverse Technologies, Nexmo Inc., and Twilio Inc., have followed the trend in the past years with an aim of reaching out to a larger developer base across the globe. Moreover, so as to develop loyalty among developers about their products, A2P SMS and API providers are also following the course of offering technical support for resolving technical glitches that may occur while integrating the APIs in any app at no extra cost.

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Rising Popularity of Two-factor Authentication (2FA) and Mobile Marketing Stimulate Market Growth

The rising discontent surrounding the conventional ways of ensuring security of crucial consumer data during online transactions has paved way for the two factor authentication (2FA). Owing to the provision of an extra layer of security and authentication to the consumers, 2FA is gradually becoming the first choice for enterprises across the world. As per a 2015 report published by The Dialogue Group, a leading company operating in the field of A2P SMS traffic monetization software and services, 2FA will become the most preferred security validator for online transactions in the next few years.

The rising preference to 2FA is expected to substantially boost the A2P SMS and API market. Along with this, the increasing usage of A2P SMS for mobile marketing is also expected to drive the A2P SMS and API market in the near future. The rising global population of mobile users is allowing several industries to reach out to a larger base of potential consumers through A2P SMSs.

Concerns Regarding Security Risks and Less Message Visibility to Restrain Market’s Growth

In the past few years, communication lines of mobile network operators (MNOs) have become highly vulnerable to security breaches owing to the lack of effective security tools. According to an article published on ITProPortal.com in 2016, most MNOs across the globe still use firewalls that were installed before 2012, which are unable to provide the necessary visibility required to detect and ward off gray routes and other security threats. The website also suggest that gray routes hold over 2/3rd of A2P SMS traffic across the globe, which essentially highlights the fact that 1/3rd of A2P traffic can be monetized by MNOs. Illicit traffic and security risks are expected to have a substantial impact on the overall profitability of A2P SMS and API market in the next few years.

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Nevertheless, the market is expected to expand at a favorable pace over the next few years globally. Transparency Market Research analysts state that the A2P SMS API market will exhibit a healthy 4.1% CAGR from 2017 through 2024. At this pace, the market will rise from a valuation of US$186.0 million in 2017 to US$245.9 million by 2024. The global market for A2P SMS, which was valued at US$41.5 billion in 2017, is expected to exhibit a 4.9% CAGR and rise to US$58.01 billion by 2024. In terms of end users, the segment of bulk SMS providers led with over 34.1% share in the revenues of the global market in 2017. Technology-wise, the segment of traditional API led, accounting for over 55.3% share in the global market’s revenues in the same year.

Internet of Things Testing Market: Latest Trends and Forecast Analysis up to 2025

The Internet of things (IoT) represents a giant network of interconnected devices or things that are embedded in the existing internet infrastructure. These things can include a variety of objects such as electronics devices, vehicles, equipment, sensors, and consumer appliances. The concept may signify the sharing of data and information with people and animals connected to the infrastructure in near-real time. The proliferation of connected devices and the soaring popularity of IoT among enterprises in developed and developing nations have led to the pressing need for Internet of Things testing mechanisms. Developing an effective IoT testing mechanism foregrounds evaluating key aspects such as compatibility and usability of the interconnected devices, security of the network, the connectivity, and overall performance of the system. Furthermore, enterprises implementing IoT should take into account the integration of new devices and technologies with the existing network. A number

Low Power Display Market: Projection of Each Major Segment over the Forecast Period 2017 - 2025

Low power display technology is treated separately from our modern world. High resolution displays with low power are considered by many consumers to represent the low power display technology. The development in optoelectronics and nanotechnology has changed the low power display market . The low power display market consumes of less power than plasma technologies and cathode ray tube (CRT). Low-power features have become essential for liquid crystal displays (LCDs) due to environmental concerns. The technology that saves energy by decreasing the power consumption of the backlight unit in a display panel is considered in in low power display technology. A low refresh-rate technology was introduced in order to further minimize power consumption in the display panel. The low refresh-rate was achieved by employing oxide thin-film transistors (Ox-TFTs) with extremely low leakage currents. However, flicker may be visible due to the current leakage through the liquid crystal (LC

Noise Suppression Components Market: Granular View of The Market from Various End-Use Segments

Noise suppression refers to the methods of reducing and eliminating the effects of unwanted and undesirable sound effects and electrical disturbances which occurs when the level of signal carrier is greater than the noise level. Noise causes intrusion in many electrical devices. However, there are rules to suppress noise, because noise which does not affect a particular electrical device may affect some other electrical device. Further, an electronic device is known as ‘emission’ if it is itself the source of unwanted noise and it is referred to as immunity if the concerned electronic device is the victim of unwanted noise. Electromagnetic interference (EMI) and electromagnetic compatibility (EMC) has made the issue of noise suppression important. Some of the examples of noise suppression components are electromagnetic interference suppression filter which is an electronic component which provides electromagnetic noise suppression techniques for electronic goods. The function of the e

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