Bath & Body Products Market Trends and Research Insights by 2027

Bath & Body Products – Introduction

The bath & body products market study focuses on commodities that are used by consumers for bath & body care purposes. Shower gels, soap bars, bath bombs, body butter, body lotions, and body sprays are some of the products belonging to this group.
A gradual shift has been noticed in adoption of organic and cruelty-free personal care products instead of conventional products, as consumers continue to become more conscientious regarding their lifestyle choices, further resulting in transformation of traditional notions of beauty and personal care
In addition, consumers these days are also proactively taking responsibility of their well-being, which in response has led to emergence of bath & body care categories such as anti-pollution, sleep, and self-care
Demand for bath & body products composed of organic and natural ingredients is expected to bolster in the coming years

Growing Demand for Eco-Friendly Bath & Body Products to Drive the Global Market

In the past five years, production of vegan bath & body products experienced growth of more than 170%.
Emphasis on organic credentials is the key strategy adopted by majority of manufacturers worldwide, and has enabled them to keep pace with the changing consumer preferences influenced by the transforming lifestyle of the masses
In the year 2018, it was found that nearly 40% of the population in the U.K preferred to buy natural and organic body care products, because according to them, these products were better for the environment.

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Growth Opportunities for the Market Aligned with Rising Trend of Premiumization in Developing Nations

Premiumization coupled with expansion of luxury products in Canada, China, India, and some of the Latin American provinces is likely to create new opportunity for products that offer more health and wellness benefits
Although luxury bath & body products account for smaller share, they are likely to attain noteworthy growth pace owing to growing count of affluent shoppers, channel expansion, and premiumization

Product Packaging a Major Challenge to the Market

While marketers encourage the adoption of natural and organic products, they face significant challenges in terms of developing product packaging that is sustainable and eco-friendly
Majority of the bath & body products available in the market come with single use plastic packaging, which presents the biggest challenge to the market
A study from one of the major bath & body products brand found that more than 4 million people across the globe did not recycled their bathroom products, because it was inconvenient for them
Binning of these waste directly contributes to the growing number of landfills/litters

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Key Players Operating in the Bath & Body Products Market

The global bath & body products market is highly competitive, owing to the presence of several global and regional players. Major players are adopting various strategies such as regional expansion and product portfolio expansion to consolidate their position in the market. A few key players operating in the global bath & body products market are:

Avalon Natural Products, Inc.
Bath & Body Works
Unilever Plc
Johnson & Johnson Consumer Inc.
Clinique Laboratories, LLC
Procter & Gamble
Henkel Corporation
Colgate-Palmolive

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