Active wear is suited for a wide variety of occasions and offers flexibility in relation to its fit, function, and material preferences. Active wears are also known as atheleisures. As the name suggests, these clothes are ideal fit for regular sports activities as well as for casual use. Most commonly used materials in active wear are lycra, tactel, and dri-fit. Clothing choices such as leggings, crew necks, and hoodies drive young people in large numbers towards the active wear market.
The active wear market is segmented on the basis of product type, end-user, and region. In terms of product type, the active wear market is further classified majorly into leggings and pants, t-shirts, and accessories. Active wear t-shirts are also categorized into crew neck, polo t-shirts, cut, and sew t-shirts. Based on end user the active wear market can be divided into women’s wear, men’s wear, and kid’s wear.
The report provides an insightful analysis of the global active wear market, which includes a detailed analysis of growth indicators and demand parameters that could influence the growth of this market. Key market parameters such as demand drivers and challenges of active wear market are discussed at length in this report.
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Global Active Wear Market: Key Trends
Clothing like gym shorts and baggy pants were earlier considered active wear. However active wear has developed into sleek fashionable attire. Currently, demand in active wear market is driven by knitted fabrics which are stretchable and provide maximum comforts. These active wears are extremely popular for mountaineering, gym exercise, and camping. The active wear market is also expected to witness substantial growth avenues due to increasing demand for active wear footwear and accessories. Casual lifestyle, growing disposable incomes, changing fashion trends, and comfort of garments are expected to drive the active wear market during the forecast period.
The active wear market also faces certain challenges over the forecast period. It often offers clothes made up of synthetic fibers. Synthetic fibers are not as skin friendly as natural fibers. On the other hand, natural fibers cannot provide the much needed stretch ability of synthetic fibers. However, the active wear market is expected to drive growth due to favorable fashion trends.
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Global Active Wear Market: Regional Outlook
Region wise, the active wear market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Active wear market in North America continues to dominate the global active wear market. The market is primarily driven by increasing incomes and rise in preference for active wear clothes, footwear, and accessories. The North America market is further divided into United States, Canada and rest of North America. Europe can be further classified into the U.K, Germany, Italy, France, and Rest of Europe. Similarly, the active wear market in Asia Pacific is also expected to grow due to increasing demand for active wear among fashion conscious consumers.
Global Active Wear Market: Competitive Dynamics
The key players in the active wear market are Yummy & Trendy, Les Coquines, Nike Inc., and Sweaty Betty. The market has a fragmented and extremely competitive landscape. Key players in the market often launch new products and innovate to gain a competitive edge over others.
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