Rising demand for productivity and mobility has led to the increasing adoption of media tablets across the world. Unlike smart phones which are primarily used for personal communication, media tablets are widely used to access digital content over the internet. On account of the ease and convenience they offer in browsing media and entertainment content, media tablets have gained immense popularity in recent years.
With features similar to smart phones, media tablets enable users to store and manage their digital content and access new content over the internet. In addition, the larger screen size of tablets offers better viewing experience to users as compared to other smart phones. Various media tablets with varying processing speed and display quality are available in the market and can be used for various purposes.
Media tablets are widely used for gaming, music, reading, storing, viewing and managing images. Consumers can choose from a wide range of products offered by numerous tablet manufacturers to cater to their specific requirements. In addition, with the rise of smartbooks, netbooks and ultrabooks, consumers can access and manage documents from anywhere over the internet. Media tablets also offer functionalities to use external display and audio devices including screens, projectors and speakers to offer improved user experience.
One of the major factors driving the growth of media tablets market is the increasing penetration of internet. With the rising volume of digital content over the internet and reducing costs of internet access, there has been a rise in the consumer’s internet access. Moreover, on account of smaller screen size and limited battery life of smart phones, consumers are willing to buy dedicated electronic devices for content viewing.
Thereby, consumers can access their digital content over media tablets and make use of smart phones are communication purposes. Another factor driving the growth of media tablets market is the increasing number of cloud-based services which offer access to a variety of digital content. With the use of such cloud-based services, consumers can gain access to their favorite music and videos over the internet. Thereby, media tablets have offered a viable solution to electronic device manufacturers to provide convenient access to digital content over a sufficient screen size.
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With increasing consumer expenditure on electronic devices and rising demand for rich media experience, the media tablets market has been lucrative in recent years. Tablet manufacturers across the world offer a wide product portfolio to address specific consumer needs. Media tablets have found numerous applications including high-speed gaming, rich audio and video playback, e-book reading and other business related media access.
In addition, media tablet manufacturers offer platform based services over various operating systems including Apple, Inc.’s iOS, Google, Inc.’s Android and Microsoft Corporation’s Windows. With the use of these standard platforms consumers are able to synchronize their digital content, manage and maintain their preferences across various electronic devices.
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Some of the key players in the media tablets market include Apple Inc., Samsung Electronics Co. Ltd., Lenevo Group Ltd., Acer, Inc., ASUSTek Computer, Inc., Hewlett-Packard Development Company, L.P. and Amazon.com, Inc.
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