Data Loss Prevention Market: Pin-Point Analysis For Changing Competitive Dynamics

Data loss prevention (DLP) is a software designed to prevent and detect data breaches by monitoring and blocking critical data at rest, in motion or in use. DLP prevents unintended and accidental loss or transfer of organizations critical data. It also protects data from decisive data theft and cyber-attacks ensuring data security.

The DLP market provides network and cloud based solutions for e-mail, mobile devices, USB drivers and laptops among others For instance, Skyhigh Networks provides DLP cloud based solutions to protect employee’s uploaded data such as personal health information (PHI), customer information and personally identifiable information (PII). It supports management of internal policies, prevents disclosure of sensitive data and achieves compliance and regulation policies such as Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health (HITECH).

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The rising number of breaches in various industry verticals such as oil and gas industries, retail industries and business financial services and insurance (BFSI) has expanded the adoption of DLP. For instance in march 2015, data breaches in Primera Blue Cross, a health insurer company based in Washington and Anthem, a health insurer company was hacked and suffered data breach in February 2015

Data Loss Prevention Market: Drivers and Restraints

The data loss prevention market has been experiencing sustainable growth in recent years due to increasing security breaches, high demand for protection of intellectual property against theft and rising adoption of cloud computing such shift in storage of data from on-premises to public and private cloud platform. The other additional factor contributing to the growth of data loss prevention market is emerging commercialization.

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For instance, rising adoption of social media leading to advanced information sharing. However, lack of awareness is hindering the DLP market growth. The acceptance of cloud based business models and persistent cyber-attacks is expected to provide opportunities for growth of data loss prevention market during the forecast period.

Data Loss Prevention Market: Segmentation

The data loss prevention market is segmented on the basis of deployment type, end-user adoption, solution tools, application, service and geography. On the basis of deployment type, the data loss prevention market is segmented into on-premise DLP and cloud DLP. In terms of end-user adoption, the data loss prevention market is segmented into encryption, web and e-mail protection, policy, standards and procedures, cloud storage, centralized management and incident response and workflow management.

Some of the key players in data loss prevention market are GTB Technologies, Inc., Code Green Networks, Symantec Corporation, Check Point Software Technologies Ltd., Trustwave Holdings, Inc., CA Technologies, Trend Micro Incorporated, Blue Coat systems, Inc., Cisco Systems and Websense, Inc.