Today, increasing consumer preferences has resulted to ever shifting menu landscape of quick service restaurants. The quick service restaurant industry has entered into digital era mainly due to growing consumer demands and increasing commodity cost. Until recently, innovation in quick service restaurant was primarily driven by credit card networks. However, the increasing adoption of digital devices such as signage systems, kiosks, point of sales, handheld devices and digital menu cards have fundamentally changed the nature of employee customer interaction.
The QSR (Quick Service Restaurant) ecosystem market is poised to go through intense transformation in next several years, due to entangled drivers of mobile device proliferation, rapid changes in consumer behavior resulting into new customer and merchant experience, and transition of hardware systems to cloud. These changes are expected to occur under the backdrop of innovation in kiosks, point of sales, digital menu cards, signage systems, handheld devices and software solutions and services.
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Transparency Market Research (TMR) has announced the publication of a new market research report on the U.S. quick service restaurant (QSR) ecosystem market. The report states that the U.S. quick service restaurant (QSR) ecosystem market was valued at US$3,506.9 million in 2012. However, this market is expected to grow at a tremendous rate from 2013 to 2019. The report, titled “Quick Service Restaurant (QSR) Ecosystem Market - U.S. Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”, offers an in-depth understanding of the U.S. quick service restaurant (QSR) ecosystem market, its growth drivers, market restraints, and possible opportunities in the coming future.
In recent years, QSR systems have been adopted in restaurants as they allow seamless listing of orders in restaurants, making payments, and quickly delivering food to customers. The minor enhancements in QSRs are also helping restaurants bring in a huge amount of accuracy, efficiency, clarity, and speed in their everyday operations.
This 69 page report gives readers a comprehensive overview of the Quick Service Restaurant (QSR) Ecosystem Market. Browse through Table. Browse through 26 figures and 3 data tables to unlock the hidden opportunities in this market.
The key focus areas of leading players include integration of in-store systems with customer mobile devices in order to offer unique opportunities to restaurants so as to efficiently engage customers in personalized ways. Advancements in QSR ecosystem hardware are increasingly reciprocating the software innovations in order to connect and control different types of hardware peripherals.
Much of the software innovation is expected to be driven by increasing adoption of cloud solutions and big data analytics, and integration of hardware devices in order to support access from multiple platforms thereby facilitating real-time transaction flows. Taken together, increasing adoption of digital platform is expected to shape the future of quick service restaurants.
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The key players in the U.S. quick service restaurant (QSR) ecosystem market are looking at methods that will help them integrate in-store systems with customers’ mobile devices to create a unique personalized experience. Innovations in QSR ecosystem hardware have complemented software innovations by assisting in controlling and connecting different kinds of hardware peripherals. The recent software innovations in the quick service restaurant (QSR) ecosystem market are being encouraged by popular usage of cloud solutions and the integration of hardware devices, which allow access from other platforms to bring about real-time transactions.
To put it simply, increasing dependence on digital platforms to establish efficiency in management is expected to lead the quick service restaurant ecosystem market.Some of the major players in the U.S QSR ecosystem market are LG Display Co. Ltd., Cisco System Inc., Keywest Technology Inc., Nanonation, Inc. NEC Display Solutions Ltd., Hewlett-Packard Company, Samsung Electronics Co. Ltd., Omnivex Corporation, Panasonic Corporation, and REDYREF Inc.
The U.S. quick service restaurant (QSR) ecosystem market is segmented as follows:
U.S. Quick Service Restaurant (QSR) Ecosystem Market, by Component
Hardware
Signage systems
Kiosks
Drive through terminals
Point of sales (POS)
Handheld devices
Digital menu cards
Software
Billing solutions and management solutions
Analytics software solutions (bid data analytics)
Services (network security and cloud based services)
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