Retail Digital Transformation Market to Rise owing to Advanced Shipping Services and Secure Modes of Payment

Increased Internet penetration and rise in the number of mobile applications have led to the increased demand for efficient online retail marketplaces. Rising technological awareness has encouraged consumers worldwide to use mobile applications and websites to shop online. In addition, competitive prices and ease of navigation among wide range of products by access through websites has increased the popularity of online retailing.

Digital transformation in retail sector has enabled providers to achieve multi-channel sales through online marketplaces. Online retail offers convenience and enhanced reach to the merchants across the globe as they can showcase their product offerings to a large group of consumers over various online stores.

Customers can choose from a wide range of online retailing websites which showcase a wide range of products. In addition, customers benefit as they can compare the cost and select the option that suits them best and also leverage from the discounts, sales and various other offers. External factors such as new entrants and increasing number of online stores across the world are expected to drive the growth of retail digital transformation market over the forecast period.

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According to the report, the global retail digital transformation market is boosted by factors such as availability and ease of internet access, enabling easy access to customers for shopping online. In addition, factors including advanced shipping services and safe and secure modes of payment have raised inclination of customers towards online retail. In addition, the rising utilization of mobile devices such as tablets and smartphones, offering great convenience to customers, has positively affected the global online shopping scenario.

The large number of promotions and discounts on products available online and the rising company investments for the swift development of mobile applications utilized in online shopping have significantly fuelled the global retail digital transformation market.

On the basis of mode of access, the retail digital transformation market is segmented into websites and mobile applications. Online retail market places can be accessed via these two modes of access. Amongst these, the mode of access via mobile application held a great demand owing to the rising number of users having smartphones.

This 103 page report gives readers a comprehensive overview of the Retail Digital Transformation Market. Browse through Table. Browse through 29 figures and 25 data tables to unlock the hidden opportunities in this market.

Nonetheless, websites have also been a significant option for online retailing owing to enhancement in broadband internet connections and advantages of websites such as easy usage and greater navigation areas. This is why, in 2013, the websites segment held the biggest share within the retail digital transformation market.

Owing to the rising popularity of m-commerce, the websites segment is anticipated to expand at an exponential rate in the forecast horizon, but rising demand for m-commerce will also help demand from mobile applications.

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On the basis of geography, the market is segmented into Eastern Europe, Western Europe, Latin America, North America, Japan, Asia Pacific excluding Japan, and the Middle East and Africa. In 2013, on the basis of revenue, North America dominated the market for retail digital transformation due to the presence of prime players and rise in internet access within this region. Asia Pacific excluding Japan trailed North America, holding the second biggest share on the basis of revenue, and this region is predicted to witness rapid growth in the forecast horizon.

Amazon, Inc., eBay, Inc., and Alibaba Group Holding Limited are the three leading players in the market. Other players include Otto Group, Flipkart Internet Private Limited, and Rakuten, Inc., among others.

The global retail digital transformation market has been segmented as follows:

Retail Digital Transformation Market, by Mode of Access

Mobile Apps
Websites

Retail Digital Transformation Market, by Product

Consumer Electronics and Appliances
Apparel and Footwear
Media, Toys and Games
Food, Grocery and Beverages
Furniture and Home Improvement
Beauty and Personal Care
Others

Retail Digital Transformation Market, by Geography

North America
Western Europe
Eastern Europe
Asia Pacific excluding Japan
Japan
Latin America
Middle East and Africa

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