Wi-Fi Analytics Market Shares, Strategies and Opportunities By 2026

The global Wi-Fi analytics market was valued at US$ 2,793.7 Mn in 2017 and is expected to expand at a CAGR of 14.6% from 2018 to 2026, according to a new report published by Transparency Market Research (TMR) titled “Wi-Fi Analytics Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026”. Asia Pacific is expected to hold the dominant revenue share, with the market in the region expanding at a CAGR of above 16%. The global Wi-Fi analytics market is mainly driven by its strong demand from the hospitality industry and growing adoption of cloud based models

Growing adoption of SaaS based models, and strong demand for Wi-Fi analytics solutions from hospitality industry driving the market

Wi-Fi analytics offers an easy option to study, understand, and analyze the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions. The emergence of Wi-Fi analytics has assisted several industries and sectors in enhancing their services and offerings by studying the propensities of the consumers. Governments have become aware of the need to study the demographics and tendencies of the populace before initiating new plans, projects, or policies. Moreover, Internet of Things (IoT) technologies such as waste management, smart homes, and smart cities also rely on Wi-Fi analytics for data insights. Furthermore, businesses have become aware of the need to conduct data analysis before planning and strategizing their moves. This has helped in the growth of the Wi-Fi analytics market globally.

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Global Wi-Fi Analytics Market: Research Methodology

Secondary research sources typically include, but are not limited to company websites, annual reports, financial reports, broker reports, investor presentations, and SEC filings, internal and external proprietary databases, and relevant patent and regulatory databases, national government documents, vendors whitepapers, statistical databases, and market reports, news articles, press releases, and webcasts specific to companies operating in the market.

Primary research involves e-mail interactions, telephonic interviews, and face-to-face interviews for each market, category, segment, and sub-segment across geographies. We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate the data and analysis. Primary interviews provide first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook, etc. These help us to validate and strengthen secondary research findings. These also help develop the analysis team’s market expertise and understanding.

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Global Wi-Fi Analytics Market: Competitive Dynamics

The report includes competition landscape which comprises competition matrix, market positioning of major players in the Wi-Fi analytics market based on their 2017 revenues, and profiles of major players. Competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position, offerings, and R&D focus are attributed to a company’s capabilities. Factors including top line growth, market share, segment growth, infrastructure facilities, and future outlook are attributed to a company’s potential to grow. This section also identifies and includes various recent developments carried out by the leading players of the Wi-Fi analytics market.

Company profiling includes company overview, major business strategies adopted, SWOT analysis, and market revenues between 2016 and 2018. The global players profiled in the global Wi-Fi Analytics market include GoZone WiFi, Purple, July Systems Inc., Bloom Intelligence, Cloud4Wi, Inc., Ruckus Wireless, Inc., Cisco Meraki, and Hughes Systique Corporation.