A cricket ball is a solid hard ball used to play cricket and consists of cork covered by leather. Cricket balls are layered with tightly wound string and covered by a leather case. It comes in different colors, generally in red, pink, and white. Red balls are used in test cricket and white balls are used for one day matches. Pink balls were introduced in the beginning of the 20th century. The red ball is not preferred for night tests due to poor visibility, and the white ball is not suitable for first-class cricket because of its rapid deterioration. Hence, the pink ball was designed to provide a solution for both issues.
Increasing number of cricket clubs and cricket tournaments is expected to increase the demand for cricket balls. Rising number of youth population leads to increasing demand for cricket ball market. These days, people are investing time in various activities to keep themselves healthy and fit. The last few decades have seen a significant increase in female participation in the game of cricket. Numerous manufacturers are launching products in vibrant colors, especially for kids, thereby increasing their popularity across the globe. Various efforts are being taken by International Cricket Council (ICC) to promote cricket in underdeveloped regions, which is expected to fuel the demand for cricket balls during the forecast period. Cricket offers a sense of competition and an avenue for physical exercise.
Governments of various countries encourage cricket by offering subsidies for outstanding players. Cricket is played not only for recreation but also as a part of regional and community development. Thus, increasing popularity of cricket across the globe is expected to fuel the demand for cricket balls in the coming years. Increasing purchasing power and middle class population, construction of various stadiums, and considerable government initiatives and investments for the promotion of cricket among youths leads to increasing demand for cricket balls. Many school and colleges have made cricket a part of their curriculum to promote physical health of students. This also leads to increasing growth of the cricket balls market.
However, presence of low-priced products restricts the growth of the cricket ball market. Cricket balls by reputed and renowned brands have a high price range, which cannot be afforded by the lower income groups. Hence, local manufacturers design the same product at lower cost. These products are of low quality and harm the brand image of forerunners in the market, thereby hindering the sale of original products of reputed companies.
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The cricket ball market can be segmented in terms of product type, end-user, distribution channel, and geography. In terms of product type, cricket balls are categorized into plastic, rubber, and others. In terms of end-user, the cricket ball market can be categorized into kids and adults. In terms of distribution channel, the cricket ball market is segmented into online channel and offline channel. Offline channel is further segmented into retail chains, and hypermarkets & supermarkets.
On the basis of geography, the cricket ball market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific is expected to dominate the cricket ball market due to popularity of cricket in India and China. Europe is expected to dominate in terms of market share due to large popularity of the English cricket team. Middle and Africa coupled with South Africa likely to show significant amount of growth during the forecast period.
Key players in the cricket ball market are Gray-Nicolls, Gunn & Moore, Sareen Sports Industries, D. Mahajan & Sons (BDM), CA Sports etc. Major strategies adopted by key players are modification of existing products and reduction of cost of production.
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