Baby mats are mats made from fabric that is used on flat surface or floor to ensure the safety of babies. Changing lifestyle coupled with less time to take care of babies has resulted in a rise in the baby products which helps to keep babies engaged such as games, toys, and mats globally. Additionally, manufacturers of the mats are offering the mats with vibrant colors that attract kids. Thus, demand for baby mats is increasing which are likely to fuel growth of the global baby mats market.
Additionally, designs, prints, and colors of mats encourage the babies for crawling and use their hands and legs. Thus, parents are preferring the baby mats for their children. This is fuelling growth of the global baby mats market.
This report comprises a wide-ranging assessment of the global baby mats market. This information in the research report on baby mats market is based on the numerous trust-worthy sources such as news updates, press release, and whitepapers. The report includes comprehensive information on profiles of these market players in the baby mats market. The report offers in-depth competitive analysis and details of companies such as annual turnover, company history, mergers and acquisitions (M&A) activities, segmental share, growth strategies, SWOT analysis, new product launches, and recent research and development (R&D) activities in the baby mats market.
Global Baby Mats Market: Drivers and Restraints
The trend of daycare, playgroups, and play schools in order to properly care of their babies when their parents are busy at their workplace or away from children. Additionally, growing awareness about the importance of physical activities is resulting in higher demand for baby mats and likely to fuel growth of the global baby mats market.
However, the presence of local players which offer these products is limiting the growth of the global baby mats market. These products are made from local and cheap material manufactured by local manufacture which can result in skin rashes; thus, the parents are concern about the usage of these products. The aforementioned factors are hampering the growth of the global baby mats market. Nonetheless, developing distribution channels through an online store that can make the products available globally. This factor is expected to offer lucrative opportunities for key players over the forecast period.
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Global Baby Mats Market – Regional Outlook:
Geographically, the global baby mats market is segmented into North America, Europe, Latin America, APEJ (Asia Pacific excluding Japan), MEA (the Middle East & Africa) and Japan. Europe is dominating the global market for baby mats and expected to remain dominant over the forecast period. Presence of the countries such as Germany, UK, France, and Italy in the region which are demanding for the baby mats due to working women population. However, Asia Pacific region is expected to expand with higher CAGR owing to the presence and growing demand form the countries such as China and India in the region. Additionally, a number of manufacturers in the region is also another factor expected to fuel growth of the market.
Global Baby Mats Market: Competitive Landscape
Some of the prominent players operating in the global baby mats market include Baby Care, Lollaland, Bright Starts, Baby Einstein, Baby Mushroom, and Skip Hop. The players are facing strong competition as they are increasingly trying to innovate the products. Acquisition, mergers, and partnerships are key strategies for product improvement and widening product offerings.
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