The global bathroom scales market is stimulated by the increasing prominence laid by health conscious consumers to remain fit. Increasing awareness that body fat proportion is a superior and a more accurate indicator of health than weight is driving the demand for bathroom scales. The subsequent rise in demand for body fat analyzers is one of the key factors likely to drive the bathroom scales market over the forecast period. Dieters and exercisers are also showing special interest in fat scale analyzers which enable body fat measurement and help to distinguish between fat loss and weight loss.
Rapid growth in the aging population is likely to lead to augmented sales in the bathroom scales market. Growing awareness about health implication of obesity such as hypertension, diabetes, and cardio vascular disease is fostering the adoption of advanced weight management strategies among consumers. Increasing health concerns among the female population is enhancing the growth of the bathroom scales market. Some of the other drivers of the bathroom scales market are heightened involvement in fitness routine and growing desire to stay fit and active among the aging population.
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Initiation of Bluetooth enabled and Wi-Fi aided scales made compatible with smart phones and tablets also leads to demand for bathroom scales. Introduction of innovative products such as multifunctional bathroom scales and electronic bathroom scales is expected to create opportunities in the bathroom scales market. Advancement in technology and continuous improvement of products is expected to drive the bathroom scales market over the forecast period.
On the basis of geography, the bathroom scales market is segmented by North America, Europe, Asia Pacific, Middle-East & Africa, and Latin America. Europe was the most dominant market in 2015 and is expected to remain so over the forecast period. Increasing health awareness among consumers and the urge to lead a healthy life is driving the bathroom scales market in this region. Introduction of innovative products such as electronic bathroom scales and multifunctional bathroom scales is fuelling growth of the bathroom scales market in this region. The U.K has the dominant share in the bathroom scales market in Europe.
North America has a matured market for bathroom scales due to the introduction of newer products and advancements of technology in the bathroom scales market. Asia Pacific was the fast growing region in 2015 and it is likely to remain so over the estimated period. Growing health issues due to unhealthy, inactive lifestyles owing to higher intake of carbohydrates and calorie rich foods and increasing trend to combat obesity is driving the bathroom scales market in this region. Increasing desire to lead a healthy and fit lifestyle among the aged population is one of the key drivers for the bathroom scales market in Asia Pacific.
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China is one of the large markets in this region owing to the advancements in technology. Middle East & Africa has a considerable market share in the bathroom scales market owing to the rising trend of health management among consumers. Saudi Arabia and Qatar are some of the prominent market shareholders in the bathroom scales market. With advancements in technology and innovation of products, Latin America is emerging as a prospective market over the estimated period. Brazil is one of the large markets in Latin America. Brazil accounts for one of the major market in the bathroom scales market in this region.
Key players in the bathroom scales market are Bonso Electronics Ltd., AWM Limited, and Fitbit Inc. Some of the other players in the bathroom scales market are Groupe SEB, Leifheit AG, Guangdong Xiangshan Weighing Apparatus Group Ltd., Johnson Measures and Weights Ltd., and Omron Healthcare Co., Ltd.
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