A bed jacket is a lightweight jacket designed for quality comfort while sitting in bed. It has a short length and a cape-like cut. It is usually worn over a nightgown or pajamas. Bed jackets are worn to conceal the chest, shoulders, and arms while sitting up in bed. It was earlier used in hospitals by patients. These are also used by women in nursing homes or convalescing women at home. A bed jacket also provides ease in movement for performing daily chores, working at the computer, cooking breakfast, sewing, doing crafts, etc.
Even though bed jackets have traditionally been worn by elderly or infirm women, many other age groups are beginning to appreciate their benefits. Bed jackets are designed to provide better comfort for end-users and help to maintain body temperature. They are also found to be perfect for wearing while relaxing in the bed time or even for providing warmness on a cold or crisp night. Increase in personalization and mass customization of bed jackets across the globe are expected to fuel the sales of the product in the coming years.
Major drivers of the global bed jackets market include growth in per capita disposable income of end-users, seasonal discounts, celebrity endorsements for the usage of bed jackets, rising influence of the western culture, rapid urbanization in emerging economies, and adoption of expensive premium bed jackets across the globe. Additionally, rise in standards of living and rise in awareness about these jackets are expected to propel the bed jackets market during the forecast period.
However, the availability of counterfeit products and social stigma around wearing western?style clothes are major restraints of the bed jackets market. Development of new and innovative products, targeting new customers, and penetration of products through e-commerce business are expected to create significant opportunities for the market.
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The global bed jackets market can be segmented based on type, application, distribution channel, and region. In terms of type, the bed jackets market can be bifurcated into knitted wool, flannel, cotton, others. Based on application, the bed jackets market can be classified into residential and commercial. The commercial segment is sub-segmented into hotels, spa, hospitals, and others. In terms of distribution channel, the bed jackets market can be classified into online and offline. The offline segment is sub-segmented into mega retail stores, independent stores, specialty stores, and others.
Based on region, the bed jackets market can be split into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Demand for bed jackets is increasing in North America owing to increase in mass customization of products. Rise in personalization of bed jackets in Europe is propelling their demand in the region. In addition to this, huge popularity of bed jackets among the end-users is expected to fuel the sales of products in coming years.
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Rapid growth in the female population and increase in disposable income are driving the market in Asia Pacific. End-users are opting for bed jackets for better comfort. In Middle East & Africa, increase in celebrity endorsement for the usage of bed jackets and increase in purchasing power of end-users are expected to fuel the market. Premiumization of the product through prominent brands is expected to drive the market in South America.
Major players operating in the global bed jackets market include Fratelli Corrieri Srl, Betabrand San Francisco, The White Company, Slenderella, The Frye Company, Dong Nai Industrial Garment Company, Shahzad Apparels (PVT) Ltd, Feathered Friends, Farian textile bd ltd, Bradelis New York, Triumph International Spiesshofer & Braun KG, Barefoot Dreams Inc., and Three Graces London.
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