Sports and Fitness Clothing Market: Recent Industry Developments and Growth Strategies Adopted by Players

Team and individual fitness and sports activities are growing significantly across the globe. With a significant rise in celebrity endorsements for fitness and sportswear, the global market for sports and fitness clothing is expected to rise at a significant momentum. The leading manufacturers and vendors in this field are hiring famous sportspersons, athletes, and celebrities in order to promote their products and launch advertising campaigns.

 

It has been thoroughly observed that consumers generally buy the products endorsed by their favorite sportsperson. Thus, vendors cash in the fan following of celebrities by signing them for the promotion of their products. For instance, Puma signed an agreement with Usain Bolt to promote their sportswear range. Such type of endorsements by celebrities are likely to bolster the growth of the global sports and fitness clothing market in the coming years.

 

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The market intelligence report investigates into the conceivable growth prospects for the global sports and fitness clothing market and the sequential growth of the market during the course of the forecast period. It also exclusively provisions the mandatory data related to aspects such as the dynamics manipulating the progress in all possible reflective manner.

 

Numerous pervasive and non-pervasive trends have also been stated in the report. An outlook of extensive nature keeping in mind the Porter’s five forces analysis has been provided to make the vendor landscape transparent to the reader. The report further points out several activities related to R&D, mergers, acquisitions, and crucial conglomerates and corroborations. The companies in attention have been examined on the basis of market shares, prime products, and key marketing strategies.

 

Global Sports and Fitness Clothing Market: Trends and Opportunities

 

The global sport and fitness clothing market comprises two segments namely fitness clothing and sports apparel. Each segments targets a different consumer base. The juncture between fitness wear, sports apparel, and leisurewear is slowly concealing the difference between active wear, casual wear, fitness clothing, and sportswear, thus changing the target audience as well.

 

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The market is expected to be extensively driven by the growing participation of people in several sports and fitness activities. Furthermore, the emergence and spread of new and indigenous sports across new regions is further expected to bode well for the growth of the market in the coming years.

 

The market is also anticipated to grow in a significant momentum due to the rise in adventure sports, growing geriatric population, and rising obese population as people shift their focus towards healthy living due to the aforesaid reasons. However, several factors such as shortage of labor and rise in the price of raw materials along with unparalleled growth in e-commerce altering consumers choices are likely to negatively impact the growth of the global sports and fitness clothing market.

 

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Global Sports and Fitness Clothing Market: Regional Outlook

 

It has been expected that North America will emerge as a prominent region in the global market due to the rising demand for children sports apparel and women fitness wear. Europe and Asia Pacific are also likely to contribute to the revenue due to growing number of public sporting activities.

 

Global Sports and Fitness Clothing Market: Competitive Landscape

 

The prime players in the global sports and fitness clothing market are Tommy Hilfiger, V.F. Corporation, Jacques Moret Inc., Hugo Boss AG, Banana Republic, Jockey International, Ralph Lauren Corporation, America Corporation, Reebok, Adidas, Nike, Puma, and Levi Strauss & Co.